Free UTM Link Builder

Create trackable campaign URLs for Google Analytics and other analytics tools. Enter your website URL and campaign details to generate a UTM link in seconds.

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Your Campaign URL

Your generated UTM link will appear here.

Copy the generated URL and use it in your campaign. Existing URL parameters are preserved, and UTM parameters with matching names are updated.

What Is a UTM Link Builder?

A UTM Link Builder is a free online tool that adds tracking parameters to a website URL. These parameters help marketers identify where campaign traffic comes from and understand which marketing channels bring visitors to their websites.

With the free UTM Link Builder on CornerCopy.org, you can create campaign URLs for email newsletters, social media posts, paid advertisements, and other marketing activities. Enter your destination URL, fill in the campaign details, and generate a trackable link without manually adding each parameter.

The tool works directly in your browser and does not require a paid API or an account.

How to Create a UTM Link

Creating a campaign URL takes just a few steps.

Enter your website URL: Add the complete destination URL, including https://. This is the page visitors will reach after clicking your campaign link.
Add the campaign source: Identify the platform or source sending visitors, such as google, facebook, or newsletter.
Choose the campaign medium: Describe the marketing channel using values such as cpc, email, or social.
Enter a campaign name: Use a consistent name, such as summer_sale, to identify the campaign in your analytics reports.
Add optional parameters: Use the campaign term to identify paid search keywords or campaign content to distinguish different ads and links.
Generate and copy your URL: Click Generate UTM Link, review the result, and select Copy URL to use it in your campaign.

Before sharing the link, check that the destination URL and tracking values are correct.

Understanding UTM Parameters

UTM parameters are query-string values added to a URL. Analytics platforms can use them to classify incoming traffic and associate visits with marketing campaigns.

The tool supports five common UTM parameters:

utm_source: Identifies the source of the traffic, such as Google, Facebook, or a newsletter.
utm_medium: Describes the marketing medium, such as email, paid search, or social media.
utm_campaign: Identifies a specific promotion, launch, or marketing campaign.
utm_term: Can identify paid search keywords or other campaign terms.
utm_content: Helps distinguish different advertisements, creative versions, or links within a campaign.

The source, medium, and campaign name are required in this tool. The term and content fields are optional.

Consistent naming is important. For example, using facebook in one campaign and Facebook in another may create separate labels in analytics reports, depending on how the data is processed.

When Should You Use UTM Links?

UTM links are useful whenever you want to understand how visitors arrive at your website through specific marketing activities.

Social media campaigns: Add tracking parameters to links shared in social media posts or advertisements to help identify campaign traffic.

Email marketing: Tag links in newsletters and promotional emails to distinguish email-driven visits from other traffic sources.

Paid advertising: Use consistent campaign names and appropriate source and medium values to organize traffic from advertising campaigns.

Content promotion: Compare links used in different promotional placements, such as banners, articles, or partner websites.

Campaign reporting: Use the resulting tracking data in a compatible analytics platform to evaluate traffic sources and campaign performance.

UTM parameters help classify visits, but creating a tracking URL alone does not produce analytics reports. You must use an analytics platform that collects and processes the relevant data.

Frequently Asked Questions

Is the UTM Link Builder free?

Yes. You can create campaign URLs with the CornerCopy.org UTM Link Builder without paying for an API or creating an account.

Does a UTM link change my destination page?

The tool keeps your original destination URL and adds tracking parameters. However, the destination website must support the resulting URL and its query parameters.

Can I use UTM parameters for social media links?

Yes. You can add UTM parameters to links shared through social media, email, paid advertisements, and other marketing channels.

What is the difference between utm_source and utm_medium?

The source identifies where traffic originates, such as facebook. The medium describes the channel or method, such as paid_social. Consistent naming helps keep campaign reports organized.

Do UTM links work without Google Analytics?

UTM parameters can be added to URLs without Google Analytics. However, to see campaign data in Google Analytics, the relevant tracking setup must be installed and collecting data on your website.

Can I add UTM parameters to a URL that already contains query parameters?

Yes. This tool preserves existing query parameters and updates matching UTM parameters when generating the campaign URL. Always test the resulting link before sharing it.

Create Your Campaign URL

Make campaign tracking easier with the free UTM Link Builder on CornerCopy.org. Add your website URL, enter your campaign details, generate the tracking link, and copy it for use in your next marketing campaign.

Consistent UTM naming and a properly configured analytics platform can help you understand which marketing activities bring visitors to your website.

Related Tools: Explore our Hashtag Formatter, Caption Formatter, Fancy Text, and Character Counter, or visit All Tools to discover more free social media tools.